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We’ve often heard that life is about survival of the fittest, and as you know, your business is a part of your life. But what do you do if your business struggles to survive, let alone thrive? Do you feel like you have tried every trick, but nothing seems to be working? Maybe it’s time to call in the experts. Partnering with a digital marketing agency can transform your struggling and rocky business into a thriving success story.
Great, isn’t it? Get ready, as we will be dissecting that in this article. Here we go.
7 Ways a Digital Marketing Agency Can Rescue a Struggling Business
The digital marketplace is so vast and ever-changing that it could become overwhelming for a business to navigate and keep up with on its own. Here are ways digital marketing agencies can come to the rescue.
1. Analysis of the Root Cause by Digital Marketing Agency Experts
If you try to fix a problem without knowing the underlying cause, there are chances that the problem will resurface again. Let’s go to the medical world for a bit. Imagine someone who had an infection but self-medicated to treat the infection. The probability that the infection will resurface is high. Why? The answer is simple. The root cause has not been identified.
If your business is struggling, then it means that something is not right somewhere. So, before any tactic is done, the first thing should be to look into what could have been the problem. And this is the benefit of partnering with a digital marketing agency. A digital marketing agency [DMA] has seasoned marketing experts who will invest their time to access your business with an objective lens and outsider perspective. They will look into questions like:
- What are the business goals?
- What is the current online presence?
- When did the business start struggling? Was it recent, or has it always been like that?
- What strategies have been put in place? Which one has worked and which one hasn’t?
Because they are professionals, they see what you don’t see or might have missed, and these questions will aid in identifying the problem[s] and possible solutions to take the business to the next level.
2. Thorough Understanding of the Audience
Running a business is not just about being online. There are tons of others like you, so you’ve got to be strategic with every move you take, and no one does it better than a digital marketing agency. They make findings on who the target audience is. What are their needs? What are their pain points?
Additionally, they can use this data to further segment audiences based on common demographics, values, and interests into smaller groups.
Is this necessary? Let’s see why.
They do these to come up with marketing strategies that will best resonate with the audience. You don’t just create a strategy and hope it works. This is 2025, and hope is not a business strategy. So, it is in learning about the audience and understanding them that the agency will be able to create tailored messages before the right audience that will go straight into their hearts and melt them up like ice cream.
3. Increased Online Visibility
Search Engine Optimization [SEO] is one of the core services offered by digital marketing agencies. SEO is a tool that helps to improve website ranking through conducting keyword research, meta tags, backlinks, etc. on search engines like Google.
There is no doubt that if a business is struggling, then it does not have a strong online presence. Yes, we know your business is online, but is it strong enough to stand firm among your competitors? The truth is, it is not enough to just be online. You could be online and still not be online. Don’t get confused. What does this mean? So, you have a business. If your target audience goes to Google to look for businesses that offer what you do, are you confident that your business will pop up in the first few pages of search engine results? And statistics have shown that 75% of online users never scroll past the first page of search results.
Although you are online, you are not searchable, and if you are not searchable, you will not be reachable to people who need what your business offers. DMA can make your business more visible to people through SEO, thereby giving your business a wider awareness, which could in turn convert to more sales for your business.
4. User-friendly Website (Design)
It does not stop at SEO. Now that your business is visible, how can you utilise it to get the maximum results? You need a user-friendly website; a website that can convert these visitors into loyal customers—and a digital marketing agency is your trusted ally in creating that. They ensure that the website is easy to use by putting appropriate elements—home, services, and contact us—in place and that the site speed is easy to load, as this may discourage them from making a buying decision.
People are time-pressed already, so they want a website that will give them quick results. So, digital marketing agencies ensure that your website loads quickly for the audience to find what they need.
5. Harness the Power of Social Media
Whether a business should use social media platforms or not for its business is no longer an option; it is now a necessity. We now have 63.9% of the world’s population on social media. The good news is that many businesses have adopted this. But why is it that businesses still struggle even with a social media presence?
Social media is not merely a platform for posting and then expecting the audience to jump at your offers. No. There is more it can offer. Social media has allowed businesses to show their human side by relating with the audience and building a relationship with them.
So, what can a digital marketing agency do differently here to change the story of a struggling business for the better?
A digital marketing agency can help manage your business’s social media profiles to fully optimise the potential it offers by:
- Craft content that speaks to the heart of the audience through heartwarming social media posts, outstanding graphics, infographics, and videos that hold people in and grab their attention.
- Help businesses with the social media platforms that are most suitable for them. For example, if you are into fashion, make Instagram and Pinterest your abode. Also, if the majority of your target audience is Gen-Z, don’t think twice before you open a TikTok account.
- Consistently engaging with the audience through interactive content like quizzes and games.
- Each social media platform has its algorithm, so what works on Facebook might not give you a similar result on TikTok. They understand this and include it in the plan.
6. Reputation Management
Also, one other way a digital marketing agency can transform a struggling business is to help it build its brand’s trust and manage its reputation. Providing valuable content and quality customer service helps build a brand’s trust.
Besides, public opinions can affect the reputation of a business, so digital marketing agencies help businesses manage their reviews, address feedback promptly, and carefully handle tense situations when they ensue.
7. Performance Tracking and Analysis
From analytics tools like Google Analytics to social media management tools, digital marketing agencies have access to digital technologies to track and monitor the performance of marketing campaigns. This will help to provide insights into what works and what doesn’t. For example, they can figure out which content [and types] resonate with the audience in order of hierarchy and the time that the audience is more active.
Conclusion
There you have them. 7 ways a digital marketing agency can transform a struggling business into a successful brand. It is every business’s dream to want to thrive. Wouldn’t you also love to narrate and create content with your ‘From surviving to thriving’ story with your audience? It’s achievable, and this dream can become your beautiful reality when you partner with us at Kian Consult. Our team of experts is ready to work alongside you to make your business a success. And together, we can create that story—your story of surviving to thrive.
