Est. reading time: 6 minutesWhether it’s corporate branding, product branding, or service branding, consistency is the glue that holds everything together. From the tone of your messages to the design of your website, every element of your brand should align with your core values and mission. When your brand consistently reflects who you are across all platforms, customers will […]
Est. reading time: 4 minutes Today’s digital landscape has brought freshness into the business sphere for both producers and consumers. Producers now rely on the digital space to sell their products. On the other hand, consumers increasingly use search engines to find products and services. As a result, search engine optimization (SEO) has become a necessary strategy for small
Est. reading time: 6 minutesIf we are being honest, without top-notch and relevant content, even the best brands can get lost in the noise. In today’s fast-paced digital world, having an online presence isn’t enough. You need to wear your content creator hat and create content that stops people in their tracks, makes them think, and gets them talking
Est. reading time: 5 minutesWords help to establish and communicate a brand’s identity and help to form emotional bonds with one’s target audience. Copywriting involves creating interesting messages for brand marketing and advertising. In branding, copywriting boosts customer engagement and helps establish a brand’s voice. This article will explore the power of words in building a brand. Let’s get
Est. reading time: 4 minutes Writing interesting and valuable content is a good way to capture your reader’s attention and encourage communication. It’s not just about putting sentences together; having amazing writing techniques helps you, as a brand or business, intentionally create an exciting experience for your reader with your content. A study by the Content Marketing Institute shows that
Est. reading time: 4 minutesIt is well known that staying updated on social media trends is critical to establishing a dominant presence on any online platform. One reason this is important is that it helps content creators create content that aligns with the desires of their target audiences. In this article, we will be looking at how we can
Est. reading time: 5 minutesSocial media analytics in marketing helps in making informed and data-driven decisions and improving marketing performance. While social media is a good leverage, businesses must put out relevant content that will attract people’s attention. Doing this can be quite tricky, but with the help of the right information and analytics tools, it is possible. This
Est. reading time: 6 minutes What do people feel when they see your brand? Perception is a great aspect of branding and starts with as little as your brand’s colour. The colours you choose for your brand greatly influence how people perceive it. Brand identity colours also influence your audience or consumer’s decision about your brand. While colour is
Est. reading time: 4 minutesConsistency is an important strategy when it comes to creating content and staying productive as an individual or a business. Using a content calendar can help you with productivity, time management, and ultimately thrive in your business. Understanding What Content Calendar Means A content calendar is a strategic tool used to plan, organise, and schedule
Est. reading time: 4 minutesPersonification is a figure of speech that involves attributing or ascribing human qualities or characteristics to nonhuman things or objects. Personification in British English is pronounced as puh-so-nuh-fuh-kay-shn. The Oxford Dictionary defines personification as “the attribution of a personal nature or human characteristics to something non-human, or the representation of an abstract quality in human
