Est. reading time: 6 minutesYou would probably never start any business if you were thinking of how to go into a market that is not crowded. Let’s be honest. At this stage, virtually every market is saturated or about to be saturated. So, you know what? Dead that thought and instead, think of what steps or magic you should […]
Est. reading time: 6 minutesDo you know that you could have the best product, but with sales that sucks? What could be the problem? Research has proven that 81% of customers need to trust a brand before buying from them. And you know that trust is earned. Now, you are probably thinking how do I earn that trust? Good
Est. reading time: 6 minutesEver feel like your brand is shouting into a void? You post, share, tweet—yet all you hear is the echo of your voice, like a pin drop in an empty room. Sound familiar? Don’t worry—you’re not alone. Many brands are caught in the same vortex of invisibility, but here’s the good news: it’s entirely fixable.
Est. reading time: 7 minutesA solid idea assessment framework is the ultimate blueprint for turning potential into progress. It’s a systematic approach to evaluating the feasibility, viability, and impact of an idea, whether it’s for a product, business, or project. By identifying strengths, weaknesses, opportunities, and risks, this framework acts like a GPS, guiding decision-makers to ideas worth pursuing.
Est. reading time: 4 minutes‘Finding your tribe’ as used in the topic simply relates to finding your dream audience on social media. Your dream audience consists of the specific group of people that your brand’s products or services cater to. Building a social media audience is important. This effort helps to increase a brand’s profit and also aids in
Est. reading time: 6 minutesHave you ever wondered how the world would be if there were no stories to tell? Blank, probably. We have been programmed to want to listen to, watch, or read stories, and our brains have transformed to love them. And that is who we are: storytellers. We make stories, and stories make us. In this
Est. reading time: 5 minutesSo, imagine this: You’ve crafted the perfect marketing email, designed an eye-catching website, or written an engaging blog post. It’s clever and informative, and it’s got your audience hooked. But then, there are no clicks, sign-ups, or purchases. What went wrong? Chances are, your call to action (CTA) was either missing, ineffective, or hiding in
Est. reading time: 6 minutesWhether it’s corporate branding, product branding, or service branding, consistency is the glue that holds everything together. From the tone of your messages to the design of your website, every element of your brand should align with your core values and mission. When your brand consistently reflects who you are across all platforms, customers will
Est. reading time: 4 minutes Today’s digital landscape has brought freshness into the business sphere for both producers and consumers. Producers now rely on the digital space to sell their products. On the other hand, consumers increasingly use search engines to find products and services. As a result, search engine optimization (SEO) has become a necessary strategy for small
Est. reading time: 6 minutesIf we are being honest, without top-notch and relevant content, even the best brands can get lost in the noise. In today’s fast-paced digital world, having an online presence isn’t enough. You need to wear your content creator hat and create content that stops people in their tracks, makes them think, and gets them talking
