Brand Management

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Brand Management, Social Media Management

Copywriting Magic: Unleash the Power of Words to Build a Brand that Mesmerises

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Est. reading time: 5 minutesWords help to establish and communicate a brand’s identity and help to form emotional bonds with one’s target audience. Copywriting involves creating interesting messages for brand marketing and advertising. In branding, copywriting boosts customer engagement and helps establish a brand’s voice. This article will explore the power of words in building a brand. Let’s get […]

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Brand Management

How to Choose the Perfect Brand Colours

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Est. reading time: 6 minutes  What do people feel when they see your brand? Perception is a great aspect of branding and starts with as little as your brand’s colour. The colours you choose for your brand greatly influence how people perceive it. Brand identity colours also influence your audience or consumer’s decision about your brand. While colour is

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